Maui Jim started in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV, while bringing the brilliant colors of the island to life, they engineered the revolutionary PolarizedPlus® lens into seven new sunglass styles, including their Classic Collection which now has a cult following.
- Maui Jim is the fastest growing premium polarized sunglass maker in the world.
- The company continues to develop high performance design innovations that improve upon already outstanding acuity and adaptation to various light conditions including color enhancing treatments and precision prescription optics.
- Maui Jim prides itself on providing the most vivid and bright color enhancement available on the market, developed on site amongst the bright island colors.
- In addition to the classic, aviator style sunglasses many associate with the brand name, Maui Jim provides high quality sports sunwear for the active outdoorsman including golf, snow sports, fishing and marine, fitness and endurance, tennis and ocean wear.